SPONSORSHIPS

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KAREN SCOTT HAPPER

SPORTS MARKETING ACTIVITIES 1990-2020

The highlights of Karen’s sports marketing includes the following:

2020

Consultation for the Promotion of CITI Taste of Tennis in Melbourne Australia in January, which included the procurement of Pat Cash and Kerrie Anne Kennerley, famous Australian TV personality, as celebrity entertainers.

2019

Negotiating and managing professional appearances for Jimmy Connors.

Marketing consultant with AYS for the Citi Taste of Tennis events in Indian Wells, Miami, Washington and New York. The Taste of Tennis is a one night special featuring the 10+ top chefs preparing their featured dishes with lots of famous professional tennis players. The 2019 Taste of Tennis event in New York had 800 attendees. 

Negotiated sponsorship agreements with CopperGel for the 2019 Citi Taste of Tennis events in Indian Wells and New York City. 

2018

Negotiating and managing professional appearances for Jimmy Connors.

Negotiated participation by Jimmy Connors in the Legends at Camana Bay, Cayman Islands, February 9, 2018, mixed doubles special: Pat Cash & Sloan Stephens vs. Jimmy Connors & Claire Lui.        

Negotiated television commentary for Jimmy Connors for the Amazon's new telecasts of the 2018 US Open.

2017

Negotiating and managing professional appearances for Jimmy Connors.

Worked with Star Games on the promotion and production of the 10th Anniversary presentation of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship and the sponsorships of the Wall Street Journal and Vince Camuto.

2016

Negotiating and managing professional appearances for Jimmy Connors.  

Negotiated sponsorships with Wall Street Journal and Vince Camuto for 2016 and 2017 BNP Paribas Showdown at Madison Square Garden.

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship and the sponsorships of the Wall Street Journal and Vince Camuto.

Negotiated title sponsorship with Eric Smallwood/Apex Marketing for Champions Tour event at the Royal Albert Hall, London 2016 for Visit Mexico.

Negotiated for Citi Taste of Tennis major support sponsorship by Etihad Airlines.

2015

Negotiating and managing professional appearances for Jimmy Connors.   

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship.

2014

Negotiating and managing professional appearances for Jimmy Connors.  

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship.

Served as Executive Producer and Tournament Director of the 2014 London Showdown at Earls Court.

2013 

Negotiating and managing professional appearances for Jimmy Connors.    

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship.

Marketing with AYS the Taste of Tennis event in New York prior to the US Open (2008-2013).

Negotiated and serviced title sponsorship for Swisse Taste of Tennis Australia, January 10, 2013, at the Grand Hyatt Hotel, Melbourne Australia. Partnered with AYS on the production of the event.

Negotiated BNP Paribas title sponsorship of BNP Paribas Hong Kong Showdown for 

2013 and 2014.

Marketing of 2013 World Tennis Day & the BNP Paribas Showdown in Hong Kong (2012-2013).

2012

Negotiating and managing professional appearances for Jimmy Connors. 

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship.

Marketing with AYS the Taste of Tennis event in New York prior to the US Open (2008-2013).

Negotiated BNP Paribas major title sponsorship of the 2012 Montreal Showdown.

Negotiated Senior Tour playing appearances for Jimmy Connors in Zurich and Montreal.  

2011 

Negotiating and managing professional appearances for Jimmy Connors. 

Negotiated Power Shares Series appearances for Jimmy Connors at FT. Lauderdale and Philadelphia events.  

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship. 

Introduced Euflexxa (joint lubricator) to tennis sponsorship for the BNP Paribas Showdown at Madison Square Garden, New York City, February 28, 2011.

Negotiated sponsorship for Sanofi-Aventis for Caesars Tribute II – “A Celebration of Women of the Ice”, December 3, 2011, Atlantic City NJ.

Represented Jet Blue’s sponsorship of the Legg Mason ATP Men’s Tournament in Washington, DC.

Marketing with AYS the Taste of Tennis event in New York prior to the US Open (2008-2013).
 

Negotiated title and ancillary sponsorships for the ANZ Taste of Tennis Australia, January 14, 2011, in Melbourne, Australia. Partnered with AYS on the promotion and production of the event.
  

Marketing of the Tribute: A Celebration of Women of the Ice at Caesars Palace, Atlantic City, December 3, 2011.

2010

Negotiating and managing professional appearances for Jimmy Connors. 

Managed Jimmy Connors’ appearance with the Tennis Channel for the US Open.  

Negotiated an extended BNP Paribas $ million+ title sponsorship of the BNP Paribas New York Showdown for 2010 through 2015.

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship. 

Negotiated Fiera Sceptre’s major sponsorship of the proposed Montreal Showdown.

Consultant to 2010 Squash Tournament of Champions at Grand Central Station, New York City.

Marketing with AYS the BNP Taste of Tennis event in New York prior to the US Open (2008-2013) & servicing the BNP title sponsorship.

Negotiated title and presenting sponsorships for the NAB Taste of Tennis Australia, Presented by Pandora, staged on January 15, 2010. Partnered with AYS on the promotion and production of the event.

Serviced JetBlue Airlines sponsorship for the 2005-2010 Legg Mason Classics ATP Tour tournament in Washington, DC.

2009

Negotiating and managing professional appearances for Jimmy Connors.   

Negotiated contract with The Tennis Channel for Jimmy Connors to be the “Face of the 2009 & 2010 US Open” coverage and managed his appearances with the Tennis Channel.

Marketing with AYS the Taste of Tennis event in New York prior to the US Open (2008-2013).

Negotiated title sponsorship with National Australia Bank for 2009 Taste of Tennis Australia. Partnered with AYS for the promotion and production of the event.

Serviced JetBlue Airlines sponsorship for the 2005-2010 Legg Mason Classics ATP Tour tournament in Washington, DC.

2008

Negotiating and managing professional appearances for Jimmy Connors. 

Worked with Star Games on the promotion and production of the BNP Showdown at Madison Square Garden including the servicing of the BNP title sponsorship. 

Marketing with AYS the BNP Taste of Tennis event in New York prior to the US Open (2008-2013) and servicing the BNP Paribas title sponsorship.

Negotiated & serviced BNP Paribas title sponsorship of BNP Paribas Taste of Tennis New York for August, 2008-2013, immediately prior to the US Open each year.

Negotiated & serviced the Jet Blue Airlines sponsorship of 2008 Taste of Tennis event, NYC, NY.

Marketing Consultant with the World Trade Centers’ Association and its General Assembly in Dubai, November 7-10, 2008.

Marketing Consultant in 2008 with the Intrepid Air & Space Museum in New York City.

Serviced the JetBlue sponsorship of the Washington DC ATP Tour tournament.

2007

Negotiating and managing professional appearances for Jimmy Connors. 

Managed coaching contract for Jimmy Connors and Andy Roddick.

Created the Grand Slam Winners’ Classic, Presented by Harris Private Bank at the Colony Tennis Resort on Longboat Key, Florida, November 30-December 1, 2007, featuring 8 of the world’s greatest Grand Slam Champions to support the Wellness Community (after Karen survived breast cancer). This event was moved to the Venetian Golf and River Club for 2008, again supporting the local cancer charity.

Serviced JetBlue Airlines sponsorship for the 2005-2010 Legg Mason Classics ATP Tour tournament in Washington, DC.

2006

Negotiating and managing professional appearances for Jimmy Connors.  

Negotiated and managed agreement for Jimmy Connors to coach Andy Roddick in 2006-2007.

Managed Jimmy Connors commentary contract with the BBC for Wimbledon.

Negotiated endorsement agreement with Wright Medical for Jimmy Connors new hip replacement.

Represented Jimmy Connors and co-produced and promoted in 2006 a new tennis instructional DVD with former and current champions entitled: “Jimmy Connors: The Fundamentals of Tennis”.

Negotiated Schick/Energizer’s sponsorship in association with Publix Supermarkets across Florida of the 2006 and 2007 Chris Evert Pro-Celebrity Tennis Classics.

Represented Billie Jean King in 2006 for her endorsement of her signature tennis court with Rainbow Vision Properties, Inc.

Serviced JetBlue Airlines sponsorship for the 2005-2010 Legg Mason Classics ATP Tour tournament in Washington, DC.

Marketing Consultant to World Sumo Challenge, Madison Square Garden, NYC, 2005-2006. 

Serviced the CVS Presenting sponsorship for the 2004, 2005 and 2006 Campbell’s Hall of Fame Championships Presented by CVS, Newport, Rhode Island.

2005 

Negotiating and managing professional appearances for Jimmy Connors. 

Negotiated Jimmy Connors BBC commentary deals for 2005, 2006 and 2007 Wimbledon telecasts. 

Managed Jimmy Connors commentary contract with the BBC for Wimbledon.

Negotiated appearance for Jimmy Connors as guest speaker at World Conference of Zurich Capital in Phoenix, Arizona in May of 2005.

Negotiated & serviced JetBlue Airlines sponsorship for the 2005-2010 Legg Mason Classics ATP Tour tournament in Washington, DC.

Marketing Consultant to World Sumo Challenge, Madison Square Garden, NYC, 2005-2006. 

Marketing Consultant for Superset Tennis Ltd., in 2004-2005. 

Serviced the CVS Presenting sponsorship for the 2004, 2005 and 2006 Campbell’s Hall of Fame Championships Presented by CVS, Newport, Rhode Island.

2004

Marketing Consultant for Superset Tennis Ltd., in 2004-2005. 

Negotiated & serviced the CVS Presenting sponsorship for the 2004, 2005 and 2006 Campbell’s Hall of Fame Championships Presented by CVS, Newport, Rhode Island.

Negotiated the American Airlines sponsorship for the 2004 Campbell’s Hall of Fame Championships Presented by CVS, Newport, Rhode Island.
 

Negotiated the Jet Blue Airlines sponsorship for the 2004 T.D. Waterhouse Cup Championships, Long Island, New York.

2003

Negotiated and sold sponsorships for the North American ATP Tournaments and various other tournaments and events in 2002-2003.

Negotiated million+ dollar sponsorships for the US Open and the WTA Tour Finals in 2002-2003 with Merck Pharmaceuticals.

Negotiated Vioxx’s backcourt signage sponsorship for Merck & Company of the 2001, 2002 and 2003 WTA Finals at the Staples Center, Los Angeles, California.

2002

Negotiated and sold sponsorships for the North American ATP Tournaments and various other tournaments and events in 2002-2003.

Negotiated million+ dollar sponsorships for the US Open and the WTA Tour Finals in 2002-2003 with Merck Pharmaceuticals.

Negotiated Vioxx’s backcourt signage sponsorship for Merck & Company of the 2001 and 2002 US Open Tennis Championships, Flushing Meadows, Queens, New York, New York.

Negotiated Vioxx’s backcourt signage sponsorship for Merck & Company of the 2001, 2002 and 2003 WTA Finals at the Staples Center, Los Angeles, California.

2001

Negotiated Vioxx’s backcourt signage sponsorship for Merck & Company of the 2001 and 2002 US Open Tennis Championships, Flushing Meadows, Queens, New York, New York.
 

​Negotiated Vioxx’s backcourt signage sponsorship for Merck & Company of the 2001, 2002 and 2003 WTA Finals at the Staples Center, Los Angeles, California.

2000-2001

Negotiated the SYNVISC (Wyatt Ernst project) Presenting sponsorship of the inaugural 2000 Central Park Champions Tour Tournament in New York City.

Negotiated the Success Magazine umbrella sponsorship for the 2000 and 2001 Champions Tour in the United States.

Sports Marketing Consultant to Millsport, Inc., for the Sydney 2000 Olympics.

Serviced the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

2000

Negotiated the BTI Telecommunications title sponsorships for the 1998-2000 BTI Champions of Raleigh, North Carolina and the 1999-2000 BTI Champions of Atlanta, Georgia.

Serviced the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

1999

Negotiated the BTI Telecommunications title sponsorships for the 1998-2000 BTI Champions of Raleigh, North Carolina and the 1999-2000 BTI Champions of Atlanta, Georgia.

Serviced the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

1998

Negotiated, founded  & serviced the BTI Telecommunications title sponsorship for the 1998-2000 BTI Champions of Raleigh, North Carolina.

Serviced the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

1996-1997

Negotiated CUNARD’s introduction into tennis, being a major sponsorship at the New York and Los Angeles Champions Tour Tournaments in 1996 and 1997.

Serviced the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

1995

Serviced the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

1994

Negotiated the Tropicana sponsorship as the official juice of the Citibank Champions Tour Tournament in New York for 1994-2001.

1993

Served as Marketing Consultant for the Volvo International ATP Tour tournament staged at the Connecticut Tennis Center, Yale University, New Haven Connecticut.  Served as Tournament Director of the Senior Tournament staged concurrently with the Volvo International each year.

1992

Served as Marketing Consultant for the Volvo International ATP Tour tournament staged at the Connecticut Tennis Center, Yale University, New Haven Connecticut.  Tournament Director of the Senior Tournament staged concurrently with the Volvo International each year.

1991

Served as Marketing Consultant for the Volvo International ATP Tour tournament staged at the Connecticut Tennis Center, Yale University, New Haven Connecticut.  Tournament Director of the Senior Tournament staged concurrently with the Volvo International each year.

1990

Served as Marketing Consultant for the Volvo International ATP Tour tournament staged at the Connecticut Tennis Center, Yale University, New Haven Connecticut.  Tournament Director of the Senior Tournament staged concurrently with the Volvo International each year.

1989

Served as Marketing Consultant for the Volvo International ATP Tour tournament staged at the Connecticut Tennis Center, Yale University, New Haven Connecticut.  Tournament Director of the Senior Tournament staged concurrently with the Volvo International each year.